Were comics sales down? Notice that there's an ice cream coupon advertised at the top of the cover. The very first thing a potential buyer would see on the rack was that mention of an ice cream coupon. What kid could resist it?
And here's the coupon itself. worth a dime if you use it at Dairy Queen before the end of October, 1957
What's with the hats? Here he's back to the red one just in time to meet "Queen Arrow."
You might recall that a staple of early issues was the magic trick pages. Here's the first one we've seen in quite a while.